I put this SEO Infographic together for the company I work for to illustrate some of the relationships between SEO channels. The chart and the following explanations assume at least a moderate level of SEO knowledge and/or experience. Beginning at the top left, they are: Continue reading SEO Infographic 2013-14
In my last three posts, I’ve discussed the overuse of three words and phrases in social media profiles:
Today, I’ll be discussing two additional phrases, phrases that include the words “passion” and “passionate.” They are:
1. passionate about social media
2. passion for social media
In myriad instances, social citizens too often describe themselves as being either passionate about social media, or as having a passion for social media. Which is true, do you suppose? Doesn’t seem just a bit precious? A bit smarmy?
Just look at those numbers!
It’s like Gordon Ramsay, who regularly derides his simpering acolytes for their not having a “passion for food.”
Webster’s New World Dictionary defines passion as “intense emotional excitement.” How many of you reading this really have a “passion”for Tweeting? Or for updating your LinkedIn profiles? Or for curating content (There’s another one).
How many of these social citizens will still be blogging daily and Tweeting hourly and reporting their Facebook status by-the-minute five years from now? Or will they, perhaps, have moved on to the next new thing?
Ah . . . if I were a betting man.
How about these, instead?
1. I really like social media, or
2. I’m good at social media, and enjoy applying it
Let’s save “passion” and “passionate” for things we’re really passionate about, okay?
Thus endeth the lesson.
⁃ Do your social profiles contain any of these clichés? Part 3: Compelling
⁃ Do your social profiles contain any of these clichés? Part 2: Content
⁃ Do your social profiles contain any of these clichés? Part 1: Remarkable
This post deals with the adjective “compelling,” especially in the context of content and social media.
First the statistics, to which I append my usual caveat: The following statistics were compiled using my own dubious methodology and an unscientific sample; however, I believe they consist of replicable data (just use Google and LinkedIn, as I did). The columns represent Google | LinkedIn | Twitter SERPs.
Now, there are perfectly adequate substitutes for compelling, some of which used in the sentence, “I write compelling copy.” Instead, how about
- I write authoritative copy.
- I write convincing copy.
- I write forceful copy.
- I write persuasive copy.
Granted, these examples may not be my best, but adjectives are always suspect, aren’t they?
Part 4 of this series on social media profile clichés will deal with what I consider the most annoying (and probably most self-delusional) cliché of them all. You won’t want to miss it.
I should mention that this series is not meant to be all-inclusive: Just a few of my own observations as a post-adolescent social media newbie. So again I ask your infinitely more knowledgeable advice: are there any social media conventions or clichés that bother you? Share your inner-peeves in the comments section, below.
- Do Your Social Media Profiles Include any of These Clichés, Part 1
- Do Your Social Media Profiles Include any of These Clichés, Part 2
In my previous post, I discussed the use (including overuse and misuse) of the word remarkable in social media profiles, and mentioned that I would get to its favorite sibling, content, in a subsequent post. Well, here it is, beginning with a question:
When did a story or a work of art or a musical composition or a photograph suddenly become content? It wasn’t me, that I can tell you. I would have stuck with a story or a work of art or a musical composition or a photograph. And, because so many people in social media use that term in their various profiles, it’s become a social media profile cliché.
The word content has also usurped several perfectly serviceable names for the makers, themselves:
These craftspeople have been transformed, in the language of social media, into: content creators.
I’ve encountered content and content creator in so many LinkedIn, Twitter, blog “About Me” pages, and résumés, that I herewith dub it—as well as its various iterations—an official social media profile cliché.
Here are some more statistics from another of my dubious, methodologically-challenged surveys (The columns represent Google | LinkedIn | Twitter SERPs):
With all this content being created, I wonder if anybody has time to write a story, draw or paint a picture, sing or play a song, or take a picture?
I’ll say the same thing I said in my previous post on this subject: It is unlikely that any potential employer will search for the keyword content or the phrase content creator or creation when seeking to hire an artist, musician, photographer, etc.
A caveat, however: Unlike the previous post’s example, of a social media aware employer’s unlikely search for remarkable, it’s entirely possible that he or she might actually search a variation of content.
So, here’s my suggestion. If you feel you must, try something along the lines of:
- online or offline content creator [then] expert in music, photography, art, etc.
Or, whatever else floats your boat.
Thus endeth the lesson.
In Part 3 of this series, I’ll deal with compelling, and why it’s not.
Are there any social media conventions or clichés that bother you? Please share your inner-peeves in the comments section, below:
This blog will cover the:
- questions (and answers),
- etc., etc., etc.,
of me . . . Roger Scimé (note the acute accent over the é—that’s not part of the domain name, only because ICANN, the Internet Corporation for Assigned Names And Numbers, won’t allow things like accents, ampersands, underscores, umlauts, etc., etc., etc., in domain names. Go figure.
Back to the point: In my many years on this sad and sorry planet, I’ve been a
- professional musician,
- loan officer,
- repo man,
- delivery courier,
- short story writer,
- Internet entrepreneur,
- restaurant critic,
- college professor,
- marketing, PR, social media, and mar-comm specialist
- search engine optimizer and consultant,
- critical thinker,
- candidate for public office,
- political lobbyist,
- online and offline content creator,
- and a whole bunch of other things. Continue reading What is this blog’s purpose—and why should you read it?
“Social Networking” is an outdated term when we are referring to Facebook, Twitter, Linkedin, YouTube, or any of the other the myriad online services that connect people of commonality. These are actually new types of media—but social networking and social media are used almost interchangeably. Continue reading Renaming social media