Tag Archives: SEO

In SEO high-quality content counts

High-quality content impacts SEOA few years ago I came across Stone Temple Consulting‘s  Eric Enge interview of Google’s Matt Cutts that dealt with the overriding importance of a website’s having  high-quality content.

During the course of the interview, Eric used an an example he’d employed in some of his SEO presentations, having to do with a person typing “frogs” into Google’s search box and how low-quality sites often failed to deliver the information the searcher was actually looking for.

In Eric’s example, while the text on the pages was technically non-duplicative, the content—the meat—wasn’t. It wasn’t new, it wasn’t original or authoritative. The content on the page added absolutely no value to what the user was seeking. It wasn’t high-quality content, just a regurgitation of what other sites had offered elsewhere. In other words, it could have been written by a monkey with a thesaurus!

Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table. It’s not that there’s anything wrong with what these people have done, but they should not expect this type of content to rank.

Not high-quality content . . .

Here’s Eric’s first example:

Here is some info on frogs:

Frogs are green
Frogs live in water
Frogs like to jump
Frogs are not toads

Thanks for reading our article on frogs

The keyword (as you can easily ascertain) is—of course—”frogs.” Not exactly high-quality content, is it?

Now, here’s a example of how someone might have taken the above and fleshed it out, so as to not receive a duplicate-content penalty.

Eric’s second example:

Frogs are interesting creatures, partly because they are green. Many people do not realize that they are not toads. Frogs like to jump and live in water.

But, frankly, the content is entirely duplicative. The text may be somewhat different, but the content is precisely the same and adds absolutely no value to a searcher’s understanding of frogs.

High-quality content might contain . . .

A post containing high-quality content might have added information about frogs’ different pigmentation (green,) how one differentiates between frogs and toads, how and why they jump, and the types of water features in which they live.

Read the entire interview.

Two more reasons why you should tag and categorize your WordPress posts

google indexes tags and categories | roger scime | scribe site
Google's Indexing

Just as a matter of form, I’ve been categorizing and tagging posts on my blog, Scribe Site, assuming it would simply make it easier for visitors to conduct in-site searches.

Boy, was I wrong! It turns out that Google not only indexes content, but the tags and categories for each blogpost.

A short while ago I Googled myself (roger scime) and discovered a couple of surprises on the first page of the SERPs.

The first surprise:

google indexes wordpress tags | roger scime | scribe site
Google Indexes Algonquin Round Table tag

Wow! I hadn’t expected that. I clicked the link and this is what was returned:

wordpress tag | google | roger scime | scribe site
Returned when clicked

There’s the tag: “algonquin round table.”

I checked my SERPs again, and found this:

google category | roger scime | scribe site
Google SERP: category

which led to this:

google indexes wordpress categories | roger scime | scribe site
Google indexes "internet" category

That was something I’d posted just the day before yesterday, regarding the outage of Amazon’s server farm: the first page of Google’s SERPs. Is that cool, or what?

Now, this may be something that’s been known about in the blogging community for a while, but it came as a surprise to me.

If anybody knows of other Google surprises, please let me know via the comment box at the end of this post.



What is this blog’s purpose—and why should you read it?

This blog will cover the:

  • ruminations,
  • ideas,
  • observations,
  • questions (and answers),
  • suggestions,
  • discussions,
  • recommendations,
  • etc., etc., etc.,

of me . . . Roger Scimé (note the acute accent over the é—that’s not part of the domain name, only because ICANN, the Internet Corporation for Assigned Names And Numbers, won’t allow things like accents, ampersands, underscores, umlauts, etc., etc., etc., in domain names. Go figure.

Back to the point:  In my many years on this sad and sorry planet, I’ve been a

  • professional musician,
  • loan officer,
  • repo man,
  • delivery courier,
  • journalist,
  • short story writer,
  • Internet entrepreneur,
  • restaurant critic,
  • editor,
  • college professor,
  • videographer,
  • marketing, PR, social media, and mar-comm specialist
  • search engine optimizer and consultant,
  • critical thinker,
  • candidate for public office,
  • political lobbyist,
  • researcher,
  • online and offline content creator,
  • and a whole bunch of other things. Continue reading What is this blog’s purpose—and why should you read it?