Category Archives: Online Marketing

In SEO high-quality content counts

High-quality content impacts SEOA few years ago I came across Stone Temple Consulting‘s  Eric Enge interview of Google’s Matt Cutts that dealt with the overriding importance of a website’s having  high-quality content.

During the course of the interview, Eric used an an example he’d employed in some of his SEO presentations, having to do with a person typing “frogs” into Google’s search box and how low-quality sites often failed to deliver the information the searcher was actually looking for.

In Eric’s example, while the text on the pages was technically non-duplicative, the content—the meat—wasn’t. It wasn’t new, it wasn’t original or authoritative. The content on the page added absolutely no value to what the user was seeking. It wasn’t high-quality content, just a regurgitation of what other sites had offered elsewhere. In other words, it could have been written by a monkey with a thesaurus!

Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table. It’s not that there’s anything wrong with what these people have done, but they should not expect this type of content to rank.

Not high-quality content . . .

Here’s Eric’s first example:

Here is some info on frogs:

Frogs are green
Frogs live in water
Frogs like to jump
Frogs are not toads

Thanks for reading our article on frogs

The keyword (as you can easily ascertain) is—of course—”frogs.” Not exactly high-quality content, is it?

Now, here’s a example of how someone might have taken the above and fleshed it out, so as to not receive a duplicate-content penalty.

Eric’s second example:

Frogs are interesting creatures, partly because they are green. Many people do not realize that they are not toads. Frogs like to jump and live in water.

But, frankly, the content is entirely duplicative. The text may be somewhat different, but the content is precisely the same and adds absolutely no value to a searcher’s understanding of frogs.

High-quality content might contain . . .

A post containing high-quality content might have added information about frogs’ different pigmentation (green,) how one differentiates between frogs and toads, how and why they jump, and the types of water features in which they live.

Read the entire interview.

Heads of State: How Queen Elizabeth II has appeared on Canadian Maple Leafs over the years

crownThe unchanging British Monarch?

Collectors—or even mere admirers of Canadian Maple Leafs—know that while the reverse of Canada’s official bullion coin may change motifs over different mintages, their obverses are unchangeable: One portrait or another of the currently reigning monarch—since 1953, Queen Elizabeth II—resides on each coin’s obverse.

Canada, of couse, is not alone in this. Coins from Australia, New Zealand, and even the tiny Isle of Man share similar “heads.”

But, how has the Royal Canadian Mint handled the inevitable aging of the Queen over the years?

The Maple Leaf Changes with the timesGeorgeVI_185

With its usual careful attention to detail, the RCM has portrayed on its Maple Leafs, Queen Elizabeth II’s effigy as she appeared during four periods of her reign. It may interest some to note that her immediate predecessor (both as monarch and on official coinage) was Elizabeth’s father, King George VI, the subject of the film “The KIng’s Speech.”

Period the 1st (1953-1964)ElizabethII1953_185

From 1953 through 1964, the regal profile of a 27-year old Elizabeth graced each Maple’s obverse, surrounded by the Latin for “Elizabeth II, by the grace of God, the Queen.”


Period the 2nd (1965-1989)

In 1965 the portrait of a 27-year-old monarch was replaced by a more mature 39-year-old, and the surrounding inscription shortened to, “Elizabeth II D G Regina.” This representation continues.

Period the 3rd (1990-2002)

The year 1990 saw the emergence of a 64-year-old, regal dowager, serene and secure in her Majesty and confident in her legacy. The Queen’s portrait, designed by Canadian Dora De Pédery-Hunt’s graced Canada’s currency through 2002.

Period the 4th (2003-Present)

In 2003, another Canadian artist—Susanna Blunt—saw her depiction of a 77-year-old Queen Elizabeth II appear on the obverse of each Canadian coin and paper-currency issue, continuing to this day.

Unlike the United States, which seems to reinvent itself every century or so, the British are proud of—some might say “tied” to—their traditions. And that may be why—although the face of the monarch might change over the decades—their “faces” will always be of Heads of State.

And, as Product Director for (America’s Low-Cost Precious Metals Dealer™, I am proud to represent the Monarch—no matter her age or visage.

15 (new) things I learned at WordCamp Reno-Tahoe 2011

Roger Scime | | Words Music Pictures
My WordCamp Reno-Tahoe 2011 Badge

For months now, I’ve been stumbling around WordPress. Sure, I have a blog, post to it semi-regularly, and have installed enough plugins and widgets to make it somewhat functional.

But, I’ve always known there was more. As websites increasingly migrate toward the Web 2.0 engagement paradigm, it is apparent that WordPress has become the de facto platform-de-jure, for not only the blogs for which it was originally intended, but for entire websites.

During the 90s, I’d been a moderately successful website designer, but some time taken off had put me far behind the curve to the point where I either had to evolve my skills or throw in the towel. I chose the former.

Therefore, it was with no little satisfaction that I learned of WordCamp Reno-Tahoe 2011, a two-day series of workshops being held on the UNR campus, less than a mile from where I live. It was affordable, too!

I hastened to register.

And this morning I packed up my laptop, threw a notebook and some pencils into my backpack, and headed out for an entire day of WordPress instruction. Boy, was it ever worth it!

Not only was there swag (stickers and decals, pencils, buttons, and even a t-shirt), but evangelists as knowledgeable and enthusiastic as any fanboy in the earliest days of Apple Computers. I even learned (much to my chagrin) that there is an active WordPress community here in Reno, of which I’d been woefully unaware—even though I’ve lived here for the past 8 years.

There was even a Genius Bar (similar to Apple’s), where WordPress experts were on hand to help folks like—answering questions and offering solutions. WordPress, after all, is more than a blog, and—for all its ease of use—can be more than a little intimidating.

But, enough preamble. Here are just a few of the things I learned today that will, hopefully, a) make me a better blogger, and b) make a better blog Continue reading 15 (new) things I learned at WordCamp Reno-Tahoe 2011

Do your social profiles contain any of these clichés? Part 4: passion & passionate

Scribe Site | Roger Scime | Cliché Passion Passionate
Really? Passionate?

In my last three posts, I’ve discussed the overuse of three words and phrases in social media profiles:

1.    remarkable
2.    content, content creation, and content creator
3.    compelling

Today, I’ll be discussing two additional phrases, phrases that include the words “passion” and “passionate.” They are:

1.    passionate about social media
2.    passion for social media

In myriad instances, social citizens too often describe themselves as being either passionate about social media, or as having a passion for social media. Which is true, do you suppose? Doesn’t seem just a bit precious? A bit smarmy?

Scribe Site | Roger Scime | "passion for" "passionate about" "social media"
How much is too much?

Just look at those numbers!

I mean, when I was younger, I had a passion for playing guitar. I was passionate about Hayley Mills, and later Jodie Foster.

It’s like Gordon Ramsay, who regularly derides his simpering acolytes for their not having a “passion for food.”

Webster’s New World Dictionary defines passion as “intense emotional excitement.” How many of you reading this really have a “passion”for Tweeting? Or for updating your LinkedIn profiles? Or for curating content (There’s another one).

How many of these social citizens will still be blogging daily and Tweeting hourly and reporting their Facebook status by-the-minute five years from now? Or will they, perhaps, have moved on to the next new thing?

Ah . . . if I were a betting man.

How about these, instead?

1.    I really like social media, or
2.    I’m good at social media, and enjoy applying it

Let’s save “passion” and “passionate” for things we’re really passionate about, okay?

Thus endeth the lesson.


⁃    Do your social profiles contain any of these clichés? Part 3:  Compelling
⁃    Do your social profiles contain any of these clichés? Part 2: Content
⁃    Do your social profiles contain any of these clichés? Part 1: Remarkable

Do your social profiles include any of these clichés? Part 3: “Compelling Content”

scribe site | roger scime | annoying social media profile cliché #3
Compelling? I don't think so.

In Part 1 and Part 2 of this series, I discussed some blatantly and unapologetically overused social media profile clichés, such as the over- and inappropriate uses of “remarkable” and “content.”

This post deals with the adjective “compelling,” especially in the context of content and social media.

First the statistics, to which I append my usual caveat: The following statistics were compiled using my own dubious methodology and an unscientific sample; however, I believe they consist of replicable data (just use Google and LinkedIn, as I did). The columns represent Google | LinkedIn | Twitter SERPs.

scribe site | roger scime | annoying social media cliché #3: compelling
I compell you ...

Now, there are perfectly adequate substitutes for compelling, some of which used in the sentence, “I write compelling copy.” Instead, how about

  • I write authoritative copy.
  • I write convincing copy.
  • I write forceful copy.
  • I write persuasive copy.

Granted, these examples may not be my best, but adjectives are always suspect, aren’t they?

Part 4 of this series on  social media profile clichés will deal with what I consider the most annoying (and probably most self-delusional) cliché of them all. You won’t want to miss it.

I should mention that this series is not meant to be all-inclusive: Just a few of my own observations as a post-adolescent social media newbie. So again I ask your infinitely more knowledgeable advice: are there any social media conventions or clichés that bother you? Share your inner-peeves in the comments section, below.



Do your social profiles include any of these clichés? Part 2: “Content Creator” “Content Creation”

scribe site | roger scime | annoying social profile cliché #2: content
Are you content with content?

In my previous post, I discussed the use (including overuse and misuse) of the word remarkable in social media profiles, and mentioned that I would get to its favorite sibling, content, in a subsequent post. Well, here it is, beginning with a question:

When did a story or a work of art or a musical composition or a photograph suddenly become content? It wasn’t me, that I can tell you.  I would have stuck with a story or a work of art or a musical composition or a photograph. And, because so many people in social media use that term in their various profiles, it’s become a social media profile cliché.

The word content has also usurped several perfectly serviceable names for the makers, themselves:

  • writers
  • artists
  • musicians
  • photographers

These craftspeople have been transformed, in the language of social media, into: content creators.

I’ve encountered content and content creator in so many LinkedIn, Twitter, blog “About Me” pages, and résumés, that I herewith dub it—as well as its various iterations—an official social media profile cliché.

Here are some more statistics from another of my dubious, methodologically-challenged surveys (The columns represent Google | LinkedIn | Twitter SERPs):

scribe site | roger scime | annoying social profile cliché #2: content / content creation
too much content with too little

With all this content being created, I wonder if anybody has time to write a story, draw or paint a picture, sing or play a song, or take a picture?

I’ll say the same thing I said in my previous post on this subject: It is unlikely that any potential employer will search for the keyword content or the phrase content creator or creation when seeking to hire an artist, musician, photographer, etc.

A caveat, however: Unlike the previous post’s example, of a social media aware employer’s unlikely search for remarkable, it’s entirely possible that he or she might actually search a variation of content.

So, here’s my suggestion. If you feel you must, try something along the lines of:

  • online or offline content creator [then] expert in music, photography, art, etc.

Or, whatever else floats your boat.

Thus endeth the lesson.

In Part 3 of this series, I’ll deal with compelling, and why it’s not.

Are there any social media conventions or clichés that bother you? Please share your inner-peeves in the comments section, below:


Do your social profiles include any of these clichés? Part 1: “Remarkable”

Annoying Social Media Cliche #1" Remarkable"
Remarkable? I think not!

I’d never heard the expression “remarkable” used in a particular way until I attended my first social media event in 2009 (I was a late adopter). The speaker was pontificating about blogging and  said something along the lines of, “What you offer in your blog has to be REMARKable. In other words,t must be that about which people REMARK.”

Wow, I thought, cool play on words.

And, earlier this year when I began using social media on a regular, systematic basis, I’m positive my professional LinkedIn, Twitter, blog, and Facebook profiles all included the word “remarkable” somewhere within the text, usually in conjunction with the word “content,” which I’ll examine in more detail in a subsequent post.

It’s now months later and I’ve revised my own profiles several times. However,  I’ve noticed that a depressingly large number of others in the wonderful, wacky, worrisome world of social media are using the r-word in their own profiles, to a really annoying degree.

Remarkable is less so than it ever was: It’s become a social media profile cliché.

You see, I love language and its words to a degree that—with alarming regularity—drives my readers away from my prose, because in my search for the absolutely perfect word in something I’ve written, I’ve managed to concomitantly drain all the juice and liveliness from it.

So, seeing that silly little pun overused so offends me linguistically as well. I thought of the other words and phrases that have popped up and infest the world of social media profiles, did a very small amount of research, and have arrived at what consider the four most egregious and aggravating examples of social media clichés, which I will be exposing in this and my next three posts.

I’m going to begin with the least egregious of them: “remarkable.” Continue reading Do your social profiles include any of these clichés? Part 1: “Remarkable”

Two more reasons why you should tag and categorize your WordPress posts

google indexes tags and categories | roger scime | scribe site
Google's Indexing

Just as a matter of form, I’ve been categorizing and tagging posts on my blog, Scribe Site, assuming it would simply make it easier for visitors to conduct in-site searches.

Boy, was I wrong! It turns out that Google not only indexes content, but the tags and categories for each blogpost.

A short while ago I Googled myself (roger scime) and discovered a couple of surprises on the first page of the SERPs.

The first surprise:

google indexes wordpress tags | roger scime | scribe site
Google Indexes Algonquin Round Table tag

Wow! I hadn’t expected that. I clicked the link and this is what was returned:

wordpress tag | google | roger scime | scribe site
Returned when clicked

There’s the tag: “algonquin round table.”

I checked my SERPs again, and found this:

google category | roger scime | scribe site
Google SERP: category

which led to this:

google indexes wordpress categories | roger scime | scribe site
Google indexes "internet" category

That was something I’d posted just the day before yesterday, regarding the outage of Amazon’s server farm: the first page of Google’s SERPs. Is that cool, or what?

Now, this may be something that’s been known about in the blogging community for a while, but it came as a surprise to me.

If anybody knows of other Google surprises, please let me know via the comment box at the end of this post. and are down . . . Hmmm

Scribe Site | and |Roger Scime
Both and are down.

As of 10:56 this morning, both and are down, even though is registered to Hii Def, Inc. in Florida, and is registered to AOL. They are also hosted on different DNS servers.

The .me TLD (Top Level Domain) is administered by Montenegro, while Serbia and Yugoslavia also appear to have some interest in it.

Could there be a political or economic conspiracy at work somewhere?

I wonder.

Your thoughts.

UPDATE: It isn’t just those two, but several other major players as well. Here’s the story: Amazon EC2 troubles bring down Reddit, Foursquare, Quora, Hootsuite and more