I put this SEO Infographic together for the company I work for to illustrate some of the relationships between SEO channels. The chart and the following explanations assume at least a moderate level of SEO knowledge and/or experience. Beginning at the top left, they are:
- Google+ – Stories in various SEO forums have suggested a correlation between a well-thought-out Google+ profile and rank.
- Social Media & Forum Profiles – Authoritative and helpful posts and comments, linked to a profile containing your domain and/or URL, can pass Page Rank.
- Email Campaigns – These are particularly useful for click-throughs. They can also help build brand friendliness.
- YouTube Channel – Until recently, YouTube channels passed rank, but they are now NOFOLLOW. However, they can still deliver visitors and build LOYALTY and TRUST for the brand.
- Social Media (Soc-M) Sites – Shares and mentions are always good.
- Hummingbird – Google’s latest (seismic) algorithmic change proposes to suss out a searcher’s intent. We’ll have to wait and see.
- Quality Backlinks – Good-quality, in-depth, authoritative, useful, unique, evergreen content and information should draw links from sites with high Domain Authority to your blog. And from there, well who knows?
- eBooks, Loyalty Club, Investor’s Kit, Newsletter, etc – Freebies like these build customer loyalty, add to brand authority, attract visitors, and—hopefully—lead to more conversions.
- Blog – This should be obvious.
- Content – Content is king! Content trumps SEO! Blah, blah, blah (But not blah, blah, blah)
- Online Reputation Management (ORM) – I’m not going to say much about ORM (I’ll save that for another post,) except that sometimes you’ll get dinged by your customers, either deservedly or not. Following the steps I’ve listed above should—at a minimum—mitigate the damage bad reviews can cause.
This was my first attempt at creating and annotating an infographic. I hope it helped. Or at least made sense!